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VI Online Event

How Do Changes in Mobility Influence Changes in Marketing? Perspectives from Across the Industry

9:30 am
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The Event

The way we are getting around is constantly evolving. People’s changing mobility habits go hand in hand with new mobility needs. Where speed, comfort, price and safety used to be the main reasons for choosing a mode of transport, today an essential new factor has been added: its environmental compatibility. However, not everyone has confidence in the efficiency and performance of sustainable means of transport.

The right communication is crucial for marketing in order to break down prejudices against electromobility and win people over to new forms of mobility.

  • But what exactly is the right communication?
  • How do the mobility needs of men and women differ, and how can these differences be taken into account in brand communication?
  • What impact could industry-wide collaboration and proactive engagement with policymakers have on promoting sustainable mobility?
  • And is mobility data really the key to taking customer communication to a new level?

Michael Schmidt and Franziska Schmetkamp will get to the bottom of these questions in a Fireside chat with Björn Loose and Jennifer Reinz-Zettler, with a Q&A session following afterwards.

Sign up now, secure your place and join us on June 12th!

And please note that the event will be held in German.

Meet your Speakers

Michael Schmidt

Mobility Industry Lead and Creative Director at VI

Franziska Schmetkamp

Client Partner at VI

Björn Loose

Senior Vice President Marketing & Brand at MAN Truck & Bus SE

Jennifer Reinz-Zettler

Mobility Lead at Bayern Innovativ GmbH